You may ask 'why not just donate the money anyway?' but the #nomakeupselfie hashtag is getting people talking, and is partly a reason why this has become so successful. Whilst going make-up free is hardly an amazing feat, it's something that catches your eye when scrolling through a generic series of posts on your news feed. It's something that every woman can do, and the fact that you donate yourself and it's not a sponsorship means not having to rely on others for their donations, making this a much more quicker and easy way to give to charity.
I can understand people's criticism regarding this trend, but surely anything that spreads awareness and raises money for a good cause is a positive thing, no matter how small the effort or donation. I've bared all-now it's your turn!