Lifestyle . Fashion . Beauty . Culture

Thursday, 20 March 2014


When I saw the first 'nominations' I was very sceptical as to whether not this overnight trend was actually helping at all. I should probably explain before I go further. In the UK, many women are taking selfies of themselves with no makeup on, and posting the pictures on social media sites. Why? It's all for charity. Originally my thoughts were 'surely they're not getting people to sponsor them' and 'how exactly is this helping?', but as the phenomenon has increased, so too have my positive perceptions of the campaign. The idea is that when you get 'nominated', and post your picture online, you are responsible for donating the small amount of £3 to Cancer Research UK via text. This does not seem like a lot of money, but when you consider that over £1 million was raised in 24 hours due to these text donations, it is an astonishingly successful campaign.

You may ask 'why not just donate the money anyway?' but the #nomakeupselfie hashtag is getting people talking, and is partly a reason why this has become so successful. Whilst going make-up free is hardly an amazing feat, it's something that catches your eye when scrolling through a generic series of posts on your news feed. It's something that every woman can do, and the fact that you donate yourself and it's not a sponsorship means not having to rely on others for their donations, making this a much more quicker and easy way to give to charity.

I can understand people's criticism regarding this trend, but surely anything that spreads awareness and raises money for a good cause is a positive thing, no matter how small the effort or donation. I've bared all-now it's your turn!

NG <3


  1. Hi Natasha, you look flawless even without makeup, so pretty! I am so glad that selfies are taking a selfless turn and giving back to others. It was great reading your comment...wishing you a wonderful and warm weekend!

  2. You look great without makeup! Wish I had the courage to post a no makeup selfie of myself...

  3. You look lovely with no make up on! I think that this was such a brilliant trend!

    Rachael x
    All The Little Things x | Rachael McClenaghan


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